Business Model Innovation

Business Model Innovation focuses on shifting the core economic and operational engine of a venture rather than simply upgrading a physical product or service. Designed for entrepreneurs, corporate innovators, and strategic leaders, this topic provides actionable toolkits to outmaneuver larger competitors by altering the competitive rules of an industry.
Instead of focusing on traditional R&D, students learn to map out their core operations using frameworks like the Business Model Canvas to dissect and recombine existing infrastructure. The curriculum balances theoretical strategic design with hands-on experimentation, walking participants through the process of building, testing, and adapting value architectures to survive rapid digital and macroeconomic changes.